To be a Confident Girl means that you know who you are and you’re not afraid to show it! We understand that having confidence doesn’t always come easy, so we’re here to help you celebrate everything that makes you unique!

 Our collection of bath and body products is made with quality ingredients and an extra dose of love and positivity blended right into each item. We offer a mix of super cool products like lip balms, body washes, and lotions in fun flavors such as Sweet Pineapple, Vanilla, and Lemongrass Citrus - all with beautiful girls just like you in mind. 

More than a line of products, however, Confident Girls is a platform for positive change. Confident Girls was created by 11-year-old kidpreneur, Alex, and her mom. This mommy-daughter team are building a movement to teach young girls about body image and self-worth. They want to change the conversation with young girls about body image and self-worth from the societal message of “mask who you are” to a healthier one of, “love who you are.”   

Represented through our vibrant mix of lead characters named Jadira, Alex, Shima, Aja, and Andraya, Confident Girls is a sweet, playful, brand whose mission is to help girls all over the world achieve a confidence level that will propel them to succeed in every area of their lives. This website is where moms and daughters can hang out together, strengthen bonds, and enjoy good vibes.

What’s even more cool is that when you shop with us, not only are you getting fantastic products made with good-for-you ingredients like Vitamin E, coconut oil, and cocoa butter, you’re also doing your part to support a good cause. We proudly offer a portion of sales to development programs and initiatives that help spread a message of positivity, confidence, and courage to girls from all walks of life.

There’s so much to love about the Confident Girls movement and the best part is - we’re just getting started! Make sure to keep in touch and subscribe to our list to be the first to know about new products, sales, and other fun updates.

Before you go, repeat after us, “Confident girls look like ME!” And you, sweet girl, are perfect - just the way you are.